Whether they are regulars or new arrivals, all the Dakar’s sponsors foster the general spirit of the rally, with, at its heart, the challenge facing the competitors.
The Dakar’s bivouac is a temporary travelling town, revolving around the drivers and their teams. More than anywhere else, the sponsors are actively present in the bivouac and join in the adventure. Total is celebrating its 20th year on the Dakar - using its expertise to provide competitors with fuel in the best conditions.
Come the evening, most competitors turn to the Dakar Service Centre, where sponsors offer much-needed services in their field of expertise. Elf, which organises the newcomers’ trophy on the rally, also makes its products available. The Loctite and BFGoodrich areas have also become essentials. And this year, at certain stages during the rally, Kärcher will establish a «cleaning centre», where drivers can reveal their vehicles’ true colours again, while Fric Rot will provide advice on any questions relating to shock absorbers.
During the Dakar, eating, drinking and moving around become challenges in themselves, which supporters and official suppliers do their best to overcome. Red Bull, Agua Palau, Fernet Branca, and Cristal which supply drinks, Nestlé through D’Onofrio (the official Dakar ice-cream!) and Sodexo which provides catering, are essential sponsors for maintaining day-to-day operations. Alongside them, Mutual provides security services, while LAN and Novotel provide transport and accommodation. The official sound of the Dakar will be broadcast using Sony X-Plod technology. During a race, sometimes it all comes down to time: this year it will be managed by Edox, the new official race timekeeper.
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France Télévisions, the historic partner of the Dakar, will set off for Latin America for the fourth year in a row, from 1st to 15th January 2012.
France Télévisions’ different channels and websites will join the race on 1st January to present several programmes dedicated to the 2012 Dakar, every day and throughout the whole rally, thus providing complete coverage of the event.
Every day* live from 6.40 pm to 7.40 pm and simultaneously on sport.francetv.fr
Le Dakar
Presented by Gérard Holtz, Luc Alphand
One hour of live coverage in the heart of the race, with in particular :
Moreover, every day Dominique Le Glou will present his ‘Carnet de Bord’ (logbook) during this programme, with reports immersed in the heart of the countries that are crossed.
Every day* live after Tout le Sport
Le Journal du Dakar
Presented by Gérard Holtz and Luc Alphand
Every day* during the third part of the evening (26’)
Bivouac
Gérard Holtz and Luc Alphand will set out to meet competitors in the heart of the bivouac and allow viewers to relive the best moments of the day.
On Sunday 8th and 15th January
Stade 2
With special features live from Copiapó (Chile) and Lima (Peru)
*apart from on Sunday 8thJanuary, rest day
The different programmes dedicated to the Dakar can be watched over and over again on pluzz.fr and on sport.francetv.fr, as well as the reports featuring the competition on the news, Tout le Sport or Stade 2.
Moreover, on the Internet, the sport.francetv.fr website, will provide complete coverage of the 2012 Dakar, thanks in particular to Christian Grégoire, a special correspondent on the spot, with the daily programmes ‘Dakar Inside’, ‘Carnet de route’ and ‘Esprit Dakar’ as well as a follow-up of the stages in real time, all the information, behind the scenes at the rally, the results and the rankings in real time.
Jean-François Kerckaert’s blog ‘Sur les pistes du Dakar’, (On the tracks of the Dakar), created during the reconnaissance trip on the race route, is already online on sport.francetv.fr.
Press contacts > Jennifer Armand – 00 33 1 56 22 22 90 / Fanta Traoré – 00 33 1 56 22 50 77
Dakar 2012: Total and Latin America meet once more!
Total sees out once more its support on the 2012 Dakar trying to letting know its fidelity to a competition characterised by the same values of the Group, values like boldness, entrepreneurial spirit and solidarity.
Total will offer once more to the organisation and to the competitors its expertise in terms of fuel, lubricants and will assure the logistics all along the course.
Beyond the Official Sponsor title, Total pursues two main actions:
The teams sponsored by Total - Elf today:
This event represents a great occasion to increase our notoriety: given a lot of media coverage in the South American continent, the Dakar allows Total both to reinforce its relations with its clients and sponsors but also gives it the chance to bring together the teams that participate to this human adventure.
Please find out more about our current affairs on competition.rm.total.com
Henkel – Premium Official Supplier of the Dakar Rally 2012: A long-standing partnership
It is a long-standing partnership. Henkel will sponsor the most challenging off-road event in the world, for the eighth time in succession when the Dakar Rally starts on January 1, 2012. The organisers, race competitors and Henkel all benefit equally from the partnership, as it can be sure that none of the 14 stages in Argentina, Chile and Peru will be completed without any damage to off-road vehicles, trucks, motorbikes and quads.
Dakar is the ideal platform for Henkel to strengthen its image, and it is the most extreme testing ground for its wide range of specialised maintenance and vehicle repair products. Loctite and Teroson adhesives and sealants, which have demonstrated their ability to withstand the harsh conditions of searing heat and desert dust, offer also the highest standards of safety in day-to-day traffic – this is the message Henkel delivers to all car manufacturers and garages. In this way, the rating “Dakar proven” has become a reliable quality reference for all car manufacturers and mechanics around the globe.
During the Dakar race competitors not only benefit from swift and speedy on-site vehicle repair products, but also from top technical service. To support the racing teams and to ensure that the Loctite and Teroson specialised products are used in the exact place for which they have been designed, a highly skilled Henkel technical team so-called (Loctite Charlies) will accompany the Rally from the start to the podium in Lima. Since Henkel is supporting the rally for the eighth time, the technicians are not just part of the show, they have now become a dependable and indispensable support for the racers - not just in emergency situations, but also on the road to success.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of 15,092 million euros and adjusted operating profit of 1,862 million euros in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.
The firm was founded in 1870 in the USA by a surgeon, Dr. Benjamin Franklin Goodrich.
The tire brand BFGoodrich followed hand in hand the development of the automobile industry in the United States. At the start of the 20th century, Henry Ford selected BFGoodrich tires for his Ford A model. During the last century, the brand never stopped innovating (with the first Tubeless tires in 1946, the first Radial tire in the USA in 1965), whilst taking part in incredible adventures such as the first crossing of the USA by car in 1903, the first trans-Atlantic flight by Charles Lindbergh (1927) and space travel with the shuttle Columbia in 1977.
In motorsport for more than 40 years, BFGoodrich has also signed exploits on all the grounds: 500miles of Indianapolis, USA Racing Pro Cup Series, 24h of Daytona, Pikes Peak International Hill Climb, Baja 1000, Rallyes-Raids World Cup, WRC, IRC, Dakar Series, Dakar.
BFGoodrich has been part of the Michelin Group since 1990. Already the third biggest tire brand in the USA, BFGoodrich is developing on the European market with its top performance light truck, passenger car and 4x4 ranges.
Edox’s story began back in 1884 with the founding of its first atelier. 127 years later, Edox’s timepieces are still inspired by tradition and know-how, but also innovative design and technical perfection. Aiming for a top positioning within the top 3 of the Swiss watch brands of the segment, Edox ‘s existence has been studded with success and horological inventions.
Major success of the Swiss Jura based watch maker is probably the famous Les Bémonts Ultra Slim, a timepiece featuring the slimmest calendar quartz movement. This world record is still unbroken to this day.
These last 5 years, Edox has launched sports watches, some of which are water resistant to 500 meters and incorporating technical materials such as titanium, carbon and ceramic.
Since its beginnings, Edox has had a very clear vision of its growth and development thanks to its innovative ideas and ceaseless design research, while at the same time maintaining the classic traditions of watchmaking know-how. Edox has thus become a benchmark brand in timekeeping for sports competitions.
Since 2006, Edox is the official timekeeper of the Class-1 World Powerboat Championships and since 2009 is the official timing partner of the FIA World Rallye Championship (WRC).
World market leader Kärcher currently has more than 8,000 employees in 50 countries and 75 subsidiaries.
The family firm manufactures its cleaning equipment in Germany, Italy, Romania, the United States, Brazil, Mexico and China. 50,000 service points in all countries ensure full worldwide service availability. Over 600 engineers and technicians at Kärcher development centres are engaged in designing new problem solutions.
In 2010, cleaning specialist Kärcher achieved its highest-ever sales revenue – over € 1.5 billion – and the highest-ever unit sales – 7.3 million – in its 75-year history.
LAN Airlines is one of the leading passenger and cargo airlines in Latin America. The company and its affiliates serve over 70 destinations around the world through an extensive network that offers full connectivity within Latin America, while also linking the region with North America, Europe and the South Pacific, as well as 70 additional international destinations through its various code share agreements. LAN Airlines and its affiliates have a leading position in their respective domestic markets of Chile and Peru as well as an important presence in the Argentinean, Colombian, Ecuadorian and Colombian domestic markets.
Currently, LAN Airlines and its affiliates operate 91 passenger aircraft while LAN Cargo and its respective affiliates have a fleet of 11 dedicated freighters. The Company has one of the youngest fleets in the world which has meant greater efficiency and a significant reduction in CO2 emissions, reflecting its strong commitment to the protection of the environment.
LAN is one of the few Investment Grade airlines in the world (BBB). The company’s world class quality standards enabled its membership in oneworld™, an alliance of leading global airlines of which LAN has been a member for 10 years.
For more information please visit www.lan.com or www.oneworldalliance.com.
As the mid-scale hotel brand within the Accor group portfolio, Novotel offers close to 400 hotels and resorts in 60 countries, situated in the centre of major international cities from business districts to tourist destinations. Novotel’s consistently high standard of service contributes to the wellbeing of both business and leisure travellers: think spacious, modular-design guestrooms, balanced cuisine available 24/7, excellent meeting facilities, attentive staff, dedicated children’s areas and rejuvenating wellness facilities. The Novotel group is a pioneer in sustainable development and all Novotel hotels participate in the Earth Check worldwide environmental certification programme.
For your stay in Argentina, Chile and Peru, we invite you to live the experience in Novotel Buenos Aires, Novotel Santiago and Novotel Lima, this last hotel being well located, very close to the arrival of the Dakar in Lima.
More information on Novotel hotels: www.novotel.com
Sodexo, world leader in Quality of Daily Life Solutions, was selected by the Amaury Sport Organisation (ASO) for fourth year in a row to manage the catering for the fourth Rally Dakar to be realized in South America between January 1st and January 15th 2012.
During 16 days covering more than 9.00 kms, Sodexo team will satisfy the food needs of 2.100 people every day, and will serve: 24,000 breakfast, 21,000 lunch packs , 14,400 lunches, 27,850 dinners to pilots, organization and the workforce; an also:100,000 liters of water and,12,000 liters of liquids.
All this work will be handle by a team of more than 90 collaborators chosen between Argentinean, Chilean and Peruvian employees, the most motivated and good performers, receiving a special training due to the difficult conditions. Three Sodexo caravans will cover near to 9.000 kms., bringing permanent services 24x7 for competitors coming from more than 50 countries.
Since 1988, Sodexo has been recognized as a leader in delivering high quality services to major sporting events, including the Summer Olympics (Sydney, Barcelona and London 2012), Winter Olympics (Calgary, Albertville, Lillehammer, and Vancouver), World Youth Day (Paris, Rome, and Cologne), the Roland Garros tennis tournament , the Tour de France and the next Rugby World Cup 2015 and 2019 among others.
Volkswagen Commercial Vehicles is once again the Official Supplier with Amarok
Pickups and Multivan to support the Rally Dakar. German car manufacturer "Volkswagen Commercial Vehicles" has become the "Official Supplier" of the Dakar Rally in 2010. In 2012, the company will be once again partner of the Dakar and will provide 30 Volkswagen Amarok and 8 Multivan PanAmericana (off-road version of the Volkswagen Multivan) for the event.
"Volkswagen Commercial Vehicles" is the most successful European brand for Commercial Vehicles. The Volkswagen Amarok is the Volkswagen Pickup, built in the plant in Pacheco Argentina. "The Rally Dakar is one of the last adventures of mankind, and we are glad to be once again part of it with the Volkswagen Amarok", says Dr. Wolfgang Schreiber, CEO of Volkswagen Commercial Vehicles".
Should you need any further information, please visit our web site: www.volkswagen-commercial-vehicles.com
The range of speakers, of subwoofers, and of amp for the vehicles of Sony. Products XPod offer a big variety of models to improve the experience of the sound inside the vehicles.
D’ONOFRIO is the leading ice cream brand in Peru with a history of more than 114 years providing magical pleasure to Peruvian consumers.
A true lovemark brand and national icon, D’ONOFRIO is present in every town and village of the country and is one of the country’s most admired brands.
D’ONOFRIO is the official ice cream of DAKAR 2012 and is proud to support the rally in its first appearance in Peru.
Iveco will be headlining in the 2012 Dakar
The prestigious brand Iveco will be present at the Dakar 2012, the world's largest rally, which will start its journey on January 1 from the city of Mar del Plata, Argentina, and will end in Lima, Peru, on January 15.
Iveco will provide vehicles, spare parts and engines to the Dutch team De Rooy, who will compete in this distinguished race with four Iveco Trakker 4x4 trucks, equipped with Cursor 13 engines, which generate an output of 900 hp and are specially equipped for rally competition. Three of the rally trucks will have Miki Biasion (winner of the Dakar 1999), Gerard de Rooy and Hans Stacey (winner of the Dakar 2007) behind the wheel.
Iveco's European brand, which the Ferreyros Company sells exclusively in Peru, has a wide range of light medium and heavy commercial vehicles, road trucks, city and intercity buses, among others.
Tenneco, with their brands Fric-Rot and Monroe, is worldwide leader in the production of shock absorbers, suspension components and pipes.
Fric-Rot and Monroe have become “Official Shock Absorbers of the Rally Dakar 2012”.
“We produce the original shock absorbers of every pickup produced in Argentina, including the VW Amarok Official Dakar Assistance Car. We are prepared for every terrain and conditions, that’s why we decided to became the Official shock absorber of the most extreme and toughtest challenge in the world, the Rally Dakar” declared Carolina Gotter, Marketing Manager and Marcelo Rodriguez, Comercial Manager for Latin America.
For more info, visit us on: www.fricrot.com.ar
Mutual de Seguridad CChC will offer medical and preventive assistance on the “Dakar Rally 2012”.
“La Mutual de Seguridad”, in collaboration with the organisers of Dakar, will be in charge of health and safety during the passage of Dakar Rally 2012 in Chile, between 6th and 12th January 2012.
“La Mutual de Seguridad” will look after injured competitors by providing:
The Hyper thermal Mineral Water Palau comes from the hyper thermal sources of Rosario de la Frontera, from the province of Salta in Argentina, and has been discovered in 1880 by Antonio Palau.
Today, the Plumada group is in charge of the exploitation, bottling and commercialization.
Palau is unique by its origin and healthy by its purity. It comes from a 2700 meters deep deposit, unsoiled by the unclean surface water. Its extraction at a temperature exceeding 72°C gives it the status of being hyper thermal, and unpolluted.
By its purity and features, Palau is considered as one of the highest quality water in the world.
It is packaged in bottles at the source directly without any “Human hand interactions”, it is 100% organic.
Palau is the official water of the Dakar and , like in 2011, Palau will be in charge of the pilot’s hydration on the entire route. The Palau water is well adapted to the sportive needs by it qualities of rehydration and by providing minerals.
Personal is the leading mobile communications company in innovation in Argentina, with more than 17.4 million customers in the country. It offers GSM mobile services and Third Generation (3G) on UMTS / HSDPA. It also has business operations in the Republic of Paraguay.
Operates in Argentina since 1996 and its shareholder is Telecom Argentina S.A. It offers innovative mobile services, such as high speed mobile internet (GPRS, EDGE and HSDPA), video calling, music, MMS, streaming, corporate email solutions, smartphones and access to social networks.
Coca Cola accompanies Dakar Rally for the fourth consecutive year, this time as an official sponsor and continues to support high quality sporting events taking place in Argentina.
Personal also has strategic agreements in international roaming over 200 countries around the world, which will, allow communications through the Personal Network for those traveling from abroad to attend the competition, keeping them communicated wherever they are.
« Created in 1978, SOS SAHEL International France is a NGO specialised in sustainable development. It is involved at the moment in 7 Sahelian countries: Burkina Faso, Cameroun, Mali, Mauritania, Niger, Senegal and Chad. It is renowned for its public utility and member of the Comité de la Charte (an organisation who checks and approves associations who appeal to the public generosity).
The action of SOS SAHEL International aims mainly at the improvement of life conditions of the rural populations of Sahel weakened by dryness and poverty. Its objective it to give to those in need the means to fight against desertification and become players in their development.
Its domains of operation are the protection of the environment, food security, access to basic services (drinking water, health, education) and the promotion of the Sahelian development organisations.
For 30 years, the NGO has carried out around 250 projects in favour of 1,5 millions Saheliens (57 health centres established, 100 000 hectares of regenerated grounds , 1 200 points of water developed).
Un Techo para mi País (A Roof for my Country) is a Latin American Non Government Organization (NGO), led by the youth of different countries in the continent. They are currently present in 14 countries in Latin America (Chile, Uruguay, Brasil, Peru, Paraguay, Colombia, El Salvador, Ecuador, Costa Rica, México, Guatemala, Nicaragua, Dominican Republic, and Argentina).
Day by day, thousands of university students of the region, work hand by hand with the settlers of the most marginilized settlements to improve their quality of life. This is achieved through the construction of transitional houses and Social Development programs.
Maindru Photo celebrates its 30 years of « Dakar » (1982-2012).
Maindru Photo is present every day on the track and immortalizes, in the action, all the competitors, bikes, quads, cars and trucks.
Thanks to the PACK « ALL MY PHOTOS », Maindru Photo gives you the opportunity, during and after the rally, to illustrate your feats, to communicate in the media, with your sponsors and families.
To celebrate its 30 years of « Dakar», Maindru Photo gives you again this year a 30 % discount on the pack « ALL MY PHOTOS » image of the day and 2 images of the day.
See all our offers on: www.maindruphoto.com
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