Worldwide TV
A one-of-a-kind event, the Dakar benefits from a very important media exposure. The images of the rally are now broadcasted in 189 countries around the planet. The splendour of the landscapes travelled through linked to the experiences lived by the competitors, produces a savourous mixture for the TV viewers, listeners and readers. Over 300 medias will be present on the 2010 Dakar.
Television
Close to 189 countries mention the news about the race. Every day, TV helicopters bringinbg back filmed race footage of the special, start a race against the clock. The editing computers based at the finish are fully used to insure an optimal reactivity.
- 1130 hours of program in 2009
Photo
The Dakar is made for spectacular shots, and the race is a preferred terrain for the most talented news photographers. Most of them travel by press car, leaving each day to look for the most impressive viewpoint, while representatives of the largest distributors (Presse Sport, Agence France Presse, Associated Press, Reuters et DPPI) fly over the race leaders by helicopter
Written press - Radio
Covering the Dakar is a must-do experience for sports journalists. In press cars or on a special plane, the journalists follow the champions and discover the joys and sorrows of the hard-working competitors. Agency journalists and special envoys from the daily newspapers or from specialized magazines take their inspiration from the wide-open spaces.
- Over 150 accredited newspaper journalists permanently on-site, 30 radio journalists.
- Over 1000 local journalists along the route
New Media
Present on Internet at the official site, www.dakar.com, where information available in five languages has been enriched this year with videos, the Dakar is also available via cell phone, thanks to operators who, in exchange for a subscription, will supply video content, live broadcasts or rankings. On the web, Internet users can follow the evolution of the race in real time, thanks to Iritrack technology.
- 53 million pages viewed and 2,7 million visitors during the race in 2009 on www.dakar.com.
- launch of a Chinese version of the official site in 2010
- Broadcast of videos and official content in 17 countries via mobile phone operators and 19 countries on the web
- A mobile phone game EA sports "Dakar" in 30 countries.
- Launch of the onlie game "Virtual Dakar" for 2010.
2010 provisional worldwide TV
Download the 2010 DAKAR International TV broadcast (.pdf)
Download the Internet and Mobile coverage (.pdf)
WESTERN EUROPE
- France - France 2/3/4
- Netherlands - RTL 7
- Germany - RTL, ARD/ZDF
- Denmark - TV2
- Belgium - RTBF
- Italy - Sport Italia
- Norway - TV2 Zebra
- Austria - Servus TV, Redbull TV
EASTERN EUROPE
- Russia - RTR Sport
- Poland - TVP
- Czech Republic - CT4
- Lithuania - Baltijos TV
- Serbia - RTS
- Ukraine - K1
- Slovakia - Slovak TV
AMERICAS
- USA & Canada - Versus TV, OLN
- Argentina - Canal
- Guatemala - Canal 3
- Brazil - TV Globo & Sport TV
- Paraguay - Telefuturo
- Chile - TVN, 24 Horas
AFRICA / MIDDLE EAST
- South Africa - Supersport
- UAE - Dubai sport channel
- Qatar - Al Jazeera sport channel
ASIA / AUSTRALIA
- Australia - SBS and Fox Sport
- China - CCTV5
- Japan - J Sports, TV Tokyo
- New Zealand - Sky TV
PAN-REGIONAL
- Eurosport (59 countries - Europe, North Africa)
- Fox Sport Latin America (41 countries - Latin America)
- Al Jazeera Sports (23 countries - Middle East)
- Dubai Sports Channel (23 countries - Middle East)
- ESPN Star (20 countries - Asia)
- Supersport (52 countries - Africa)
WORLD NEWS
- Reuters (473 member channels 103 countries)
- SNTV (250 member channels 78 countries)
- UER (66 member channels 46 countries)
- Deutsche Welle (worldwide news channel)
- TV5 Monde (200 countries, 180 Mio households)

