SPONSORS
Title sponsor
Official partners
Official suppliers
Official media partners
Partenaires institutionnels
Official Sponsors of the Grand Départ
Federations
EUROMILHÕES
Title Sponsor of the 2007 Lisbon-Dakar Rally – The adventure continues…
Euromilhões, Jogos Santa Casa's flagship game, will in 2007 be the main sponsor of the Lisbon-Dakar Rally for the second year running.
After achieving all the objectives it set out when the decision was taken to sponsor the previous year's competition, Jogos Santa Casa has renewed its "Title Sponsor" contract through Euromilhões (Euromillions).
Euromilhões' main objectives in associating itself with this legendary sporting competition and its key values – adventure, excentricity and solidarity – were to strengthen and consolidate awareness of Euromilhões as a brand of excellence, to achieve leverage in terms of Jogos Santa Casa's profile and sales and to win over new segments of the market. These objectives were achieved in the first Lisbon-Dakar: Euromilhões's sales, and those of Jogos Santa Casa in general, were positively influenced by the promotions and other communication events associated with the sponsorship.
A marketing survey has also shown that Euromilhões and Jogos Santa Casa's image was clearly strengthened, particularly among younger segments of players.
"Given the huge success of the 1st Portuguese edition of this sporting event in terms of the national and international coverage it attracted, and the fact that all the social and economic objectives defined for sponsorship of the Lisbon-Dakar were achieved, this was a bet that paid off. In view of this, JSC is repeating its participation in this collective enterprise, which has caught the imagination of the whole country. We believe this is no less than the Portuguese people, who responded so positively to the brand's sponsorship of the 2006 race, expect of us," said Daniel Galvão Martins, president of the Games Department of SCML.
As in the previous Rally, the fact that Euromilhões is the "Title Sponsor" of the Lisbon-Dakar secures it a series of benefits in terms of visibility of the brand on all the media and materials used in the competition. An action plan of exclusive activities to strengthen the brand's positioning, particularly in terms of its social values, will be announced shortly and will be implemented in coordination with the organisation and the other event partners.
topLOCTITE®
Henkel goes to the 30th Dakar Rally with its Loctite® brand as Official Sponsor
Over the past three years, Henkel's Loctite® and Teroson® power brands have established an excellent track record in the most demanding race in the world: with products that have supplied ample proof of their capability to win - and keep - the competitors' confidence.
The Henkel portfolio offers products to prevent loose bolts, worn bearings and leaking seals, replace broken windshields, repair gaping holes in plastic components, tape up all sorts of broken parts - in short, for a huge spectrum of applications too numerous to mention. The Dakar Rally provides an ideal testing arena for new product developments and confirms the superior quality of Henkel products even under the most extreme racing conditions.
In 2008, Henkel will have stands in all three scrutineering areas - public, administrative & technical. All competitors will be presented with the greatly appreciated Mechanical Emergency kit of useful products. The team of Henkel specialists, known as the Teroson and Loctite® "Charlies" to most of the drivers and even more so to their mechanics, will be expanded for even better service. The "Charlies" will be available during scrutineering and throughout the rally to provide advice and hands-on support. Over the years, close contacts have developed into a strong relation of mutual trust and understanding, built on the competent assistance and the high-quality products offered for fast and efficient repairs which have helped many drivers to make it to the finish line.
Website: www.loctite.com
Contact: Henkel KGaA
Isabelle Feix
Henkelstr. 67
40589 Düsseldorf - Germany
Tel: +49-211-797-2460
email: Isabelle.Feix@henkel.com
BFGOODRICH
BFGoodrich and the Dakar - 15 years of passion
On December 26, 1978, a convoy of 170 adventurers set off from the Place du Trocadero, near the Eiffel Tower in Paris, for a 10,000 km trek across Algeria, Niger, Mali and Upper Volta to the Senegalese capital Dakar. On January, 2008, many hundreds of crews will line up for the 30th anniversary Dakar Rally. After securing its first success on the event in 1993, the tyre brand BFGoodrich is proud to be an official supplier of what has become the world's most famous rally-raid.
The paths of the Dakar Rally and BFGoodrich first crossed fifteen years ago and have continued together for half the event's 30-year history. The relationship dates back in fact to 1993 and Jean-Louis Schlesser's win in the two-wheel drive category with a Buggy competing on the American brand's tyres. BFGoodrich has since made the Dakar its own Grail, going on to claim eight outright wins between 1999 and 2007, including six in a row with Mitsubishi.
The Dakar and BFGoodrich have so much in common. The marathon event was dreamt up by French adventurer Thierry Sabine when he was lost in the Libyan desert in 1977. That same year saw the BFGoodrich tyre brand – which was founded by the American pioneer Benjamin Franklin Goodrich – take its first laurels in the Baja 500 and the Baja 1000, the USA's best-known off-road competitions.
For almost thirty years, the Dakar Rally has been synonymous with adventure, effort and endurance, all values shared by BFGoodrich whose tyres are acclaimed for their performance and robustness over all types of surface and in all conditions. For the past fifteen years, BFGoodrich and Dakar have shared a common passion, so it comes as no surprise to see BFGoodrich mark the event's 30th anniversary as an official supplier.
Web Site: www.bfgoodrich.com
EUROMASTER
EUROMASTER, leader on its market with more than 10 millions of tyres sold every year, is a European company set up in 11 countries (Germany, Austria, Denmark, Spain, Finland, France, Great Britain, the Netherlands, Lithuania, Sweden, Switzerland). Today in France, the company counts more than 350 service centres for light vehicles, industrial and mixed vehicles.
EUROMASTER Europe
- A 100% integrated red
- More than 1.700 service centres in 10 countries and 11.800 employees
EUROMASTER France
- A national cover with more than 350 service centres, that is to say 100 specialized in industrial vehicles, 200 in light vehicles and 72 in mixed vehicles.
- 650 breakdown vehicles at customer site for trucks, 17 vehicles for tourism vehicles, 14 vehicles for civil engineering vehicles and 17 vehicles for geometry of trucks.
OUR CUSTOMERS: Renters, Retailers, Professionals, General Public
OUR ACTIVITY IN FIGURES
- 2,8 millions tourism tyres, 4X4 and vans in 2006
- 440.000 of new and remould truck tyres in 2006
- 1 million of general public customers
- 40 000 professional customers among whom 26.000 in the transport area
- 70.000 truck repairs per year
Web Site: www.euromaster.com
EUROMASTER: OUR ACTION ON DAKAR
This year Euromaster rises above the 10 years of partnership with the most famous rally all over the world. This beautiful marriage, which celebrated its tin wedding last year, has for secret an unfailing fidelity.
It was in 1997 that this beautiful story began and that Euromaster made its contribution to this great event.
Since 10 years, The Euromaster Roadside Assistance trucks are located among the competitors during two weeks. The 10 technicians of the Euromaster Roadside Assistance ensure FREELY all the operations of assembly, disassembly or repair of tyres in all the bivouacs.
Each year, they carry out an incredible work that is worthy of real professionals. The rising rate of participation entails records of intervention.
Talking figures:
- 2004: 1.780 interventions in all and 102 a day on average
- 2005: BEATEN RECORD! With 1937 interventions in all and 176 a day on average
- 2006: BEATEN RECORD! With 2657 interventions in all and 242 a day on average
- In 2006, the rest day was striking with 809 interventions realized against 500 as a general rule.
These technicians are contracted by a system of spontaneous applications in its outlets throughout Europe.
They have for characteristic to have, apart from their competences in tyres, more than one string to theirs bows. Some speak several languages, have knowledge in welding, mechanics and electricity.
They are a famous presence which is always appreciated by the competitors and shown by a work achieved under extreme conditions.
Contacts:
André DUMAS - Team Manager:
andre.dumas@fr.euromaster.com
Chrystelle TCHATAT - Press Relations Manager:
chrystelle.tchatat@fr.euromaster.com
UNIQUE - Natural Spring Water
UNIQUE natural spring water is the official water
of Dakar rally.
It is non-carbonated spring water from Croatia. It comes from the unspoiled and pure forests of Mt. Kalnik, rich in natural springs of crystal clear water. It is a proud holder of "Croatian Quality" label. However, not only complying with the national standards, Unique also has Kosher as well as NSF Certificate.
Unique springs originate in an environment, with no existing industrial or agriculture production in a 30 miles radius.
UNIQUE natural spring water is special, unique just as the rally participants deserve.
Combining natural spring water UNIQUE with the Dakar rally which is one of a kind rally in the world, celebrating the human ability and competence in strife with the forces of nature, we sincerely hope that UNIQUE will help all contestants in their efforts.
We are proud that a small country like Croatia will once again show that we do have a brand for the world market in 21st century.
Web Site: www.unique.com.hr
SERICA
Since four consecutive years, Serica is the official supplier for all the Dakar signage.
Today, in France, Serica is the first advertising and industrial screen printer through its large range of products, tools and most advanced technologies concerning picture processing, screen printing lines, digitals printers and shaping equipment on its 18 000 sqm (square meters) site.
Our starting up again in the rally shows our attachment to values as commitment, daring and technical skills which bind every single player of this huge human experience.
Web Site: www.serica.tm.fr
VISIONS GRAND LARGE
For the sixth year running, Visions Grand Large has decided to invest in the Dakar rallye adventure, as the official supplier of the identification markings.
VGL will handle manufacturing and laying tents, kakemonos, sign boards and all the terrestrial and air vehicle's stickers.
These are the values on which Visions Grand Large has successfully built up a trusting relation ship with its clients.
Web Site: www.visiongrandlarge.com
RFM (Portugal)
RFM is a national music format radio station, positioned with the phrase “RFM, only great music”.
RFM music is essentially Pop/Rock especially James Blunt, Bryan Adams, Sting, Robbie Williams, U2, Melanie C, Queen. RFM focusses equally on the promotion of good Portuguese music and has been for many years the official station for tours and concerts of Portuguese musicians such as: Rui Veloso, Luis Represas, Pedro Abrunhosa, Joao Pedro Pais and David Fonseca among others.
Since late 2002 RFM has held the largest audience share in Portugal.
It is a station targeting ages 25 - 45, essentially belonging to classes A, B and C1 and in professional terms Medium and Superior degree professionals.
“Due to its positioning and target audience, RFM has been for many years associated with high profile events (concerts/festivals, sports events and others) such as Rock in Rio and Estoril Open.”
Web Site: www.rfm.pt